Published On: Thu, Jan 14th, 2016

ASOS Notes Record Cyber Weekend & 22% Increase In Retail Sales



ASOS PLC (LON:ASC) on Thursday released a trading update for the four months to 31 December 2015 which included highlights of retail sales growth over the period growing by 22%.

The companies CEO, Nick Beighton, said in the statement:

“We have traded well through peak and are continuing to invest in the future growth of the business. We are on track with our plans for the year as a whole.

Retail sales for the four months to 31 December 2015 grew by 22% (+27% on a constant currency basis) in line with expectations. We had record sales over cyber weekend in late November and have seen further growth in average order frequency, average basket value and number of orders, alongside an acceleration in active customer growth to +18%.

UK growth remained strong at +25% and our improved international sales growth of 20% (+28% on a constant currency basis) was underpinned by our continued price investments, further deployment of our zonal pricing tool and continued strong full price sales mix. As a result the retail gross margin declined by a net 40bps.
We are progressing well with our warehouse and technology investments and in December construction began on our EuroHub 2 facility.”

At December 31st the online retailer had 10.7 million active customers who had shopped within the last twelve months. UK retail sales grew to £206.2 million from £165.5 million, a 25% increase whilst international retail sales during the period hit £240.7 million, up +20% from £199.7 million. International retail sales contributed to 54% of the companies total sales, down from 55% the prior year.

Overall as a group ASOS saw group revenue of £459.7 million during the four months ended 31 December 2015.

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