Published On: Wed, Jul 15th, 2015

Maserati To Return To Indian Market

Maserati Launch

Images from Maserati’s Launch In India from 2011.

Maserati has announced that they will be returning to the Indian market with the help of parent company Fiat Chrysler three years after pulling out of the market.

The Chief Executive of Fiat Chrysler seeks to accomplish higher sales targets and its ambitious growth strategy sees a push into Asia as essential to hit its target of 75,000 Maserati’s sold per year by 2018.

“India is an important, strategic market for us even though it is not as big as it could be in terms of volume … so we want to be present directly here,” Umberto Cini, managing director for Maserati Middle East, India and Africa stated on Wednesday.

India has seen a rise in wealthy individuals which has in turn lead to an increase in the sales of luxury cars, these sales have overtaken the sales of other passenger cars over the years.

Although India is a small market it has high potential and Maserati will be up against other luxury car dealers such as Aston Martin, Lamborghini, Bugatti, Porsche, Bentley and Rolls-Royce.

Maserati has sold around 36,500 cars last year worldwide, a new high for the company. Cini has said that he expects to see sales in the “two-digit” range in its first year and dealerships in Mumbai, Delhi and Bangalore will be established in the third quarter of 2015. They will be selling cars with a price tag of around 11 million Indian rupees ($173,000).

Maserati upon its first entry three years ago only sold a limited number of its cars and had 10 sales in total however a change in strategy will see its full portfolio of cars being sold such as its GranTurismo sedan, the Quattroporte coupe and the lower-priced Ghibli. The network development manager for general overseas markets, Bojan Jankulovski has said that this new strategy and assistance from parent company Fiat Chrysler will mean higher sales and more control.


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